Within this project, the main target groups of a fictional hotel chain needed to be analyzed and presented. As the hotel is supposed to address open-minded and well-educated travellers who are from the upper middle class, I collected and analyzed the data of the two target groups "postmodern" and "liberal-intellectual" which I obtained from the German website of "The SIGMA Milieus" from the Gesellschaft für internationale Marktforschung und Beratung.
(University Project)
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